For Journalists
Press & Media
At SDS Australia, we believe in the power of wellness through authentic sauna experiences. Since 2002, we’ve been at the forefront of sauna design in Australia, combining craftsmanship with innovation to create spaces that elevate health and relaxation. Through our exclusive partnerships with Europe’s leading sauna suppliers, we’re proud to bring world-class experiences to Australian homes, businesses, and wellness retreats.
We are available for expert comment on topics including home wellness, sauna culture, and design trends in the Australian market, and can provide tailored insights, background information, and interviews to support your story.
Media Contact
For press inquiries, please reach out to:
Paul Hayden
Marketing Director & PR Manager
press@sdsaustralia.com
Sauna & Wellness Market Trends
With over two decades of sauna expertise, SDS Australia has been shaping the growth of sauna culture since our founding in 2012. The Australian market has seen a surge in demand for both private and commercial sauna spaces, reflecting a broader global shift toward wellness-at-home.
- 244% yearly increase in enquiries – almost triple previous year!
- 212% yearly increase in DIY sauna projects
- 4x growth in sauna interest in Australia since 2020
Media Assets & Photography
Our imagery highlights the quality and diversity of sauna design in Australia. The collection features original photography commissioned by SDS Australia alongside curated visuals from our European partners. Together, these images capture real installations, premium materials, and the lifestyle benefits of sauna culture.
- High-resolution images of completed sauna projects in Australia
- Detail and material shots highlighting craftsmanship and finishes
- Lifestyle photography illustrating wellness and relaxation
- Partner-supplied images with rights
These assets are available for editorial use when covering SDS Australia, sauna culture, or wellness trends. To request photography that best suits your story, please contact our media team.
