SDS Australia has joined forces with Volante Rosso Motorsport – Aston Martin Racing’s GT World Challenge Australia team – in a high-performance partnership that fuses luxury wellness with elite motorsport.
Key Insights from the Media Announcement
As Yahoo Finance highlighted, this partnership is more than a logo on a car. Michael Doubinski, SDS Australia’s CEO and a tech entrepreneur behind HotelsCombined and Menulog, explained that “high performance is universal” – whether it’s a GT car or a handcrafted sauna. That philosophy now comes to life with Volante Rosso.
Under Doubinski’s leadership, SDS has grown 20× in just three years, establishing strong footholds across NSW and Victoria with ambitious plans for Queensland, Western Australia, and even New Zealand. But this partnership with Volante Rosso isn’t just growth by name – it’s a deliberate alignment of values and performance.
“Just like a finely-tuned race car, our products are designed for those who expect excellence” said Doubinski. “They’re engineered for results. Volante Rosso represents that same mindset – relentless, precise, elite.”
Why Elite Saunas & Ice Baths Matter for Motor Racing
While it may be surprising to some – this unique partnership between Volante Rosso and SDS Australia makes sense in so many ways.
For athletes, recovery is as important as training. Saunas and ice baths have become an essential part of performance routines, helping reduce inflammation, flush metabolic waste and accelerate recovery times. Beyond the physical, they also provide significant cardiovascular and mental health benefits – from improved circulation and heat adaptation to stress relief and deeper sleep.
The connection is especially strong for motor racing drivers. Long stints in the cockpit expose drivers to extreme temperatures, physical strain, and intense mental focus. The ability to recover quickly between sessions is crucial, and heat and cold therapies give drivers an edge in maintaining performance across a demanding race calendar.
Benefits of saunas and ice baths for athletes:
- Recovery & Inflammation Control
Cold therapy (ice baths) is known to reduce muscle soreness and inflammation after intense training, accelerating recovery.
Heat therapy (saunas) can stimulate circulation, flush metabolic by-products, and support relaxation of muscle tissues. - Cardiovascular & Metabolic Benefits
Regular sauna use has been linked to improved cardiovascular health, lower blood pressure better endothelial function and even associations with reduced mortality in epidemiological studies. To learn more, have a look at this interview we conducted with cardiologist and researcher Dr. Jari A. Laukkanen.
For athletes, that can translate to better overall resilience, recovery capacity, and systemic health. - Stress Adaptation & Heat Acclimation
Exposing the body to thermal stress (heat or cold) trains physiological systems (e.g. thermoregulatory, autonomic, hormonal) to adapt. This improves tolerance to extremes (e.g. heat, cold, altitude).
In motorsport, drivers face thermal stress (cockpit heat, physical strain) – being able to manage and recover quickly is advantageous. - Mental Recovery & Well-Being
The restorative and meditative aspects of sauna sessions or cold plunges support mental recovery, stress relief and improved sleep – all vital in high-pressure, high-focus sports.
About SDS Australia
SDS Australia has rapidly evolved into one of the nation’s leading luxury wellness companies. With a focus on European-crafted saunas and ice baths, SDS provides tailored solutions to both residential and commercial clients – from private homes and hotels to elite athletes and wellness centres.
What sets SDS apart is its commitment to authenticity and quality: chemical-free thermally modified timbers, premium European partnerships, and a philosophy that wellness is more than a trend – it’s a lifestyle.
In recent years, the company has transformed into a national powerhouse, blending European craftsmanship with Australian innovation and ambition.
About Volante Rosso Motorsport
Volante Rosso Motorsport is one of Australia’s most exciting GT racing teams, competing at the top levels of the sport, including GT World Challenge Australia and Radical Cup Australia.
Through a close partnership with Aston Martin Racing, the team represents precision, speed, and a pursuit of engineering excellence on the track. Volante Rosso’s drivers and crew bring passion and professionalism to every race, while the team itself embodies the values of focus, performance, and resilience – the very same principles that underpin SDS Australia’s approach to wellness.
Shop Elite Saunas & Ice Baths Today
Curious how SDS Australia’s European Made saunas and ice baths can support your recovery, performance or wellness goals? Head to our Australian showrooms or shop the full collection of wellness essentials online today.
