SDS Australia pulled fees from some of the leading commercial sauna services in Sydney and found that the average cost of a one-hour sauna is $55
Research by custom sauna-maker SDS Australia has found that the payoff time for a home sauna can be as little as one year.
The research shows that a $10,000 home sauna pays for itself after just 91 two-hour sessions, based on a cost of roughly $110 per visit to a commercial sauna. For Aussies who book spa appointments four times a week, the ROI for a home sauna can be reached in just one year.
If you regularly book spa sessions with your significant other, the breakeven point happens in just six months.
“Sauna inquiries have doubled compared to what we received in 2023, signalling increased interest in saunas,” says Managing Director Michael Doubinski.
The health-driven demand for home saunas in AU
Recent studies, have shown that Australians are increasingly using saunas for stress relief, muscle relaxation, and cardiovascular health benefits. Saunas provide mental and physical health benefits, improving circulation and supporting muscle recovery and relaxation. Australia ranks among the Top 10 globally for per capita spending on health and wellness, investing over $6,421 per person annually in health-focused products and services. This trend is part of a broader global shift toward wellness-focused lifestyles which is forecast to keep growing.
The home sauna advantage
“We’ve been seeing new homes with entire floors dedicated to house wellness amenities, including saunas but also cold plunges and gyms,” relates Michael.
For Aussies looking to invest in their wellness, a home sauna has become a cost-effective and health-forward choice. With the ability to achieve ROI in as little as six months to a year, a home sauna is proving to be more than just a luxury addition when renovating or building.
Each session at home effectively saves on the costs of spa visits while providing the convenience of accessible, daily wellness not just for one but, potentially, all the adults in the household.
Sources
People use sauna for well-being, but its medical benefits are not widely understood. Western Sydney University.
The Global Wellness Economy: Country Rankings (2019-2022). Global Wellness Institute.
The trends defining the $1.8 trillion global wellness market in 2024. McKinsey & Company.
